Is this work $500,000?
Unveiled a week or so ago, Montreal’s new logo is part of a larger rebranding effort to represent Montreal into the 21st Century.
The city has invested almost half a million dollars in the design to date. Reviews obviously are mixed.
To the city’s defense, logos of this stature take an immense amount of planning, cordination and exploration. And I could see them quicly burning through 500 grand. Regardless, many people would have a slightly different idea of how the city could invest that amount of dough.